Industry Programming

Professional and B2B Programming 

EGX’s professional programming returns to London with even more opportunities to get involved, network, and discover the latest trends in entertainment and media!

Whether you’re looking to grow your personal brand, learn about market trends or connect with industry pros, we will be hosting a weekend of programming for Industry and Creator badge holders focused on the business of Pop Culture.

Professional Programming takes place on Level 3 of the Platinum Suite. The Platinum suite is accessible via the main boulevard located between halls N3 & S3.

You can find a full schedule of the weekend’s events to plan your experience around coming very soon!

If you would like to arrange a meeting with a member from the EGX  or ReedPOP team please send an email directly to [email protected].

For more information on our professional programming, networking events, industry application updates and general event information, sign up to our Industry mailing list here.

EGX Video Games Summit

MCM X EGX is delighted to confirm the Games Industry Summit, a one-day conference for developers, publishers and others working in the games industry.

The lineup, curated by Jon Hicks with support from Game Republic, includes a series of talks and panel discussions targeted at developers and publishers, delivered by a series of experts from across the industry. The day’s sessions will take place alongside the previously announced Pop Culture Marketing Trends Summit, and be followed by a business networking event that enables attendees to connect to other professionals across the gaming and entertainment industries.

Session topics include:

11:00 - Could it be A year to forget? Five Things To Know About The Games Industry In 2024 (and some predictions)

The headlnes of 2024 have been about missed targets, sweeping layoffs and studio closures. Is it as bad as it looks, and will 2025 really bring a better outlook? An data-focused analysis of the year gone and the prospects for 2025, delivered by Christopher Dring, head of B2B at GamesIndustry.biz

Host: Chris Dring

12:00 - Getting Funding For Game Development: The Backing Is Out There

Securing funding is harder than it used to be, but there are still resources available for developers and publishers.This expert panel will discuss current sources of funding and how developers can access them.

Host: Jon Hicks

Panelists

Gina Jackson, Pitchify
Gus Curley, London Venture Partners
Nick Button-Brown, The Games Angels

13:00 – Join The Golden Age Of Gaming Adaptations: How Games, TV and Hollywood Creators Can Build New Worlds Together 

20 years ago, Hollywood saw games as merchandise. Now, they provide the settings and the audiences for hit movies and TV like Fallout and The Witcher - and games like John Wick Hex and Mars Attracts are taking cinematic IP in new directions. Join an expert panel to discuss how games can work with entertainment IP and vice versa.

Amanda Kruse, Big Fan
Etienne Bouvier, Ubisoft
John Gillard, The Gillard Consultancy

14:00 - Are you safe from the lawyers? What recent cases mean for developers

Following some recent high-profile legal challenges, this on-stage briefing discusses copying in games and what is legal and what isn’t including the laws around character, art and genre.

Host: Jon Hicks

Panelists

Anna Poulter-Jones, Senior Associate, Sheridans

15:00 - Is there life after wishlists? How to have a successful launch in 2024

With more competition, and a more fractured marketing landscape than ever, how can developers and publishers reach an audience? A panel discussion sharing insights and advice on how to achieve a successful game launch.

Host: Jon Hicks

Panelists

Sophie Shanks, Playtonic
Callum Owen-Vallentin, Kepler Interactive
Rob Feather - Fireshine Games

16:00 - Close/Networking Drinks

The EGX Games Industry Summit will take place from 11am-4pm on Friday 25th October as part of MCM x EGX at ExCel London. Admittance is only for verified industry personnel who hold a valid industry pass. Eligible attendees can apply for a pass here.

Industry Passes

For professionals currently working in the entertainment and hobby industry.